Vehicle graphics are a cost-effective advertising medium. In the chart below, we compared annualized advertising costs in 40 top media markets. Fleet graphics (the bigger "cousin" of car wraps) had the lowest costs in this study. Therefore, car and truck wraps which require less vinyl than trailers would have a lower cost-per-view.

Key Findings:

• Car and truck wraps capture impressions (views) and attention
• They provide the lowest cost per view of any major advertising medium
• Car and truck wraps add a new dimension to your real estate marketing
• You can change your message to target your audience or market
• Car and truck wraps may qualify for business use tax write-offs